Don’t Be A Desperate Seller!

Don’t Be A Desperate Seller!
 The Fairfield Team 4/4/2018 6:00 AM

So you have made the decision to list your home this spring. GREAT decision! As of right now, the Omaha housing market is doing pretty well compared to the national average. But what if your home sits on the market for a few weeks - or even (yikes!) months? What then? Do you drop the price? Set up more open houses? Increase marketing tactics?

This week, we’re looking at ways to avoid looking like a desperate seller and what you can do if this unfortunate situation happens to you!

First, take a step back from the situation.

Yes, you’ve lived in your home for years; sometimes even decades. Chances are, you may have started your family there or fixed the house up completely. In any case, you have invested your hard-earned time and money in improving this property.

Now, it is time to turn things around and look at your home from your potential buyers’ perspectives.

Has your realtor collected any feedback from the showings? What are these potential buyers saying about your home? Do they think the house is overpriced? Are the paint colors too bright for the average aesthetic? Is there a major defect that you might have thought of as a “character piece” in your home that really should be removed?

Next, think about getting a second opinion.

While we know you have compared real estate agents in the first place before choosing one to list your home with, maybe it’s time for a second opinion from another realtor - just to see what they may think about your property.

Third, don’t drop your price to “rock-bottom” or “clearance” prices.

If your realtor suggests a price reduction, consider it. But do NOT go to the other extreme and let everyone know how desperate you are to be out of that home and into a new one by dropping the price so low as to have no room for further negotiation!

Fourth, stay your course and beware of these “Don’ts”:

  • Don’t start lying about your neighbors.
    With websites like HonestNeighbor.com and NextDoor.com, it is too easy for buyers to sniff out the truth if there’s an issue in your neighborhood.

  • Don’t lie about problems with the house.
    Whether it’s a leaky roof (which will be uncovered in a professional home inspection), elevated radon levels, or termites and carpenter ants (which may not be uncovered in that same inspection), it’s important that you are upfront with potential buyers. If you have these issues and you want to sell your home as quickly as possible, get them fixed!

  • Don’t lie about the schools.
    Again, just like the neighborhood reports, potential buyers can easily look up school reviews on sites like HomeFair.com and GreatSchools.net. If you ARE in a great school district, play that up on your listing!

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If you and your family are getting ready to start house-hunting for a new home or are preparing to sell your home, contact the Fairfield Team and we can help you get started or answer any questions about the Omaha housing market and the real estate process!